Danish philosopher Anders Fogh Jensen has shaped a concept: we are all now living in the Project Society. He describes how we got to this point and the kinds of games that project people have to participate in: What demands does the Project Society place on our flexibility? We have to be ice-cold on the risk-taking level and warm-hearted at the same time, as we extrovertedly socialize ourselves to live in temporary involvements, where relationships are transformed into mere connections.